One of Australia’s oldest and most recognised beef brands, Royal is sourced from a handpicked selection of suppliers across northern NSW and southern and central Queensland that have forged a strong working relationship with JBS over many years, guaranteeing a consistent eating experience.

Exclusively sourced from the YG 70-day grain fed program to ensures a reliable smaller cut that customers have come to depend on.

Royal has taken out numerous gold medals in food and wine competitions across Australia.