Friboi

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Friboi is grain-fed beef sourced from Aus-Meat accredited feedlots and processed by JBS Australia's northern operations to deliver an MSA graded dining experience that is guaranteed to be tender.

Recognised for consistently offering a high-quality eating experience, Friboi is one of the most exclusive grain-fed beef brands in our offering.

Whilst our Friboi beef is produced in Australia, the brand is present in more than 150 countries and originates from Brazil where it remains the number one most remembered beef brand by consumers.

Grain-fed beef (minimum 70 days)
Predominately European cross breeds
MSA graded